Thursday, March 28, 2013

Vacation Rental Owners Blog

Vacation Rental Owners Blog

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Family-Friendly Items for Your Vacation Rental

Posted: 28 Mar 2013 02:00 AM PDT

baby highchairI have a one-year old daughter, 3 nieces and a nephew. My family is pretty large, with lots of children, and we like to travel together. But babies and kids require a lot of extra luggage that makes a well-stocked family-friendly vacation rental even more enticing to me. When thinking about how to market your home to families, especially those with young children, consider the following.

Bathtub – Most kids don't start showering until they're at least 5 or 6 years old. Until then, a bathtub (or large kitchen sink in some cases) will get the job done. I know one owner who provides a plastic baby bathtub for guests. An inflatable tub would also be useful and collapses for easy storage.

Books – If you've stocked the library full books for the adults, be sure to have some children's books on hand too. You can always buy inexpensive used books at a local children's store or borrow them from the town library.

Crib – Families with young children don't want to lug around a portable crib on vacation. If your rental already has one, show it in the photos and list it as an amenity. If there's a local baby rental store that delivers and sets up cribs for out-of-towners, provide a link on your local guide.

High Chair – Another pain that no parent wants to lug around for their kid. Having a travel high chair on hand stashes easily in any closet and converts quickly for babies from 6 mo to a few years old. Be sure to get one that has a washable tray and transitions into a booster seat for the older children.

Living Room – The living room is the heart of the house and where families like to gather. Paint the picture of how guests can utilize the space. Show the abundant seating (maybe a bean bag chair in addition to the couches), large television for movie nights, gaming console for video games, and so on.

Movies – What kid doesn't like a good Disney movie? Stock your movie collection full of G and PG rated movies to delight kids and adults alike.

kid swimming poolPool – A pool is often a must-have amenity for family vacations. Stage your photos with beach chairs, towels, and sunscreen to help travelers imagine themselves lounging by the pool on a lazy afternoon.

Safety – Safety is of the utmost concern for families with young children, especially crawlers and early walkers. If your home has a staircase, show how it can be blocked off and list any baby gates available at the home. If you have a pool, be sure to provide proper instruction for use of the pool cover and, preferably, install a gate around the pool to further prevent injuries. Socket covers and cables that have been moved out of the way are always nice-to-haves upon arrival.

Toys – That photo of the garage will be much more enticing when you showcase all of the wonderful toys available to the renter. If you live near a beach, an umbrella, beach chairs, and beach blankets are great items to keep on hand for families. Live near the snow? A sled and buckets to build a snowman are also fun.

Tupperware – One of the big draws of a vacation rental for a family is the kitchen and the ability to have meals at home without always having to go out to eat. Many times, the first thing we do when we arrive at a home is head to the local grocery store to stock the fridge, but I always forget the tupperware. I can’t say how many times I’ve been packing up lunches for an afternoon picnic and don’t have any plastic containers or baggies to put the food in. While tin foil is handy, re-usable containers are better for the environment.

Wand Brush – You know, the kind of brush with a long handle and sponge or bristles on the end. Having one on hand at the kitchen sink will make cleaning baby bottles and sippy cups a lot easier.

What other family-friendly items do you have at your vacation rental?

 

photo credit: Lou Bueno and Tommy Wong

Wednesday, March 27, 2013

Vacation Rental Owners Blog

Vacation Rental Owners Blog

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Concierge Services That Will Wow Your Guests

Posted: 26 Mar 2013 03:00 AM PDT

limo driverMarketing your vacation rental as a "luxury" property is tricky because your definition of what constitutes luxury may be different than that of the traveler. Is it because your furnishings are top-of-the-line? Because you hired an interior decorator to meticulously design each room? Personally, when I think of luxury, I think of top-notch service comparable to a Ritz Carlton hotel. Obviously your vacation rental is not a hotel (nor would anyone want it to be), but there are plenty of concierge services you can offer your guests to improve the quality of their stay. These range from the inexpensive to the extravagant, and everything in between.

Scheduled Airport Pickup

This one is fairly simple to organize in any town or city. Just do a quick search on Google or Yelp for "SFO airport pickup" and you'll find plenty of options to choose from. Find a sedan car provider with great reviews and give them a call to arrange. In larger cities, on-demand services like Uber can be arranged upon arrival. The driver will usually hold up a sign at the airport arrival area with the guests name, but be sure to ask just in case. Depending on the location, sedan car services can range from $50 – $150 each way.

Grocery Shopping

grocery shopping

Another fairly simple service to organize, though more remote towns might make this more difficult. You can hire a service like Task Rabbit or Grocery Express to do the work for you. In rural areas, check with your housekeeper or ask a property manager for a referral. You could also post the job to Craigslist – something perfect for a college student or stay-at-home-mom looking for extra income. A service like this might range from $10 – $20 per hour for shopping and delivery (plus the cost of groceries).

Baby and Play Equipment

On a recent trip to Sarasota we rented a house with our then 5 month old daughter. ABC Baby Rentals and Bundle of Joy Rentals had everything we needed from the crib to the exersaucer to the pool toys. Better yet, they delivered it to the house and set it up for us. Help out traveling families by having everything ready for them when they arrive. If you don't have play equipment like skis, sleds, or snorkeling gear – arrange to have it delivered as well.

Daily Housekeeping

For some travelers, this is critical to their stay. They want the luxuries of a hotel with the comfort of a vacation rental. No shocking advice here – ask your current housekeeper if they're available to come every day. Discuss the rates with your housekeeper as it will probably be less hours for daily service than your traditional departure/arrival cleaning. Rates vary widely on housekeeping by location and property size, but estimates could range from $20 – $50 per hour.

Activities and Tours

While you probably don't want to get into the tour operation business, you probably know the best activities in town. Helps guests arrange their stay by purchasing their tickets to the museum, concert hall, dinner cruise, or hiking adventure in advance. If your guests are in town for a romantic retreat, help them secure reservations at a coveted French restaurant only locals can get a spot at. Check out Vayable for exciting (and often different) activities or use OpenTable to make dinner reservations online.

Personal Chefs and Attendants

For the ultimate in concierge service, there are personal chefs, maids, butlers, and attendants for hire that can assist your vacationers 24/7. It's probably best to get a referral for these types of services, but also search Yelp for recommendations.

What other concierge services have you offered to your guests?

 

photo credit: Royal Transportation and Gregg Avedon

Wednesday, March 20, 2013

Vacation Rental Owners Blog

Vacation Rental Owners Blog

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Learn the Lingo: Vacation Rental Marketing Terms

Posted: 20 Mar 2013 03:05 AM PDT

inquiry formOnce you have your vacation rental management process figured out, it's time to start getting guests through the door. With the growth of social media and the omnipresent Internet, marketing isn't what it used to be — and it's changing all the time.

As you start moving forward with your marketing plan, here are some terms you'll likely hear, particularly when it comes to your website and online promotional activities.

Keep hearing a term that's not on this list?  Please post it in the comments section below.

Analytics — the numbers you use to measure progress and results, and watch for patterns. For example, you may keep track of your web conversions, like the number of website visitors who send you an inquiry. Or, you may use this information over time to monitor whether the number of visitors to your website peaks at particular times of the year. (See also Conversion Rate.)

Auto Responder — an email that is automatically sent when someone sends you a message or inquiry. They can be a great way to deliver better customer service and help connect people quickly with important information about your property.

Call to Action — a word or phrase that encourages your reader to take a particular action, like “continue to reservation” or “share your review”.

Categories — broad topics used to group blog posts. For example, MyVR's categories include "Contracts & Payments", "Inquiries & Bookings", and "Social Media". (See also Keywords, Tags.)

Characters — letters, spaces and punctuation used in a particular piece of web content. Traditionally, people paid more attention to word count. However, growth in the number of people who can easily create content online has made character counting more common. For example, the ideal headline for your vacation rental is only about 70 characters in length.

Creative Commons (CC) — a collection of copyright licenses that people who create content can use to make their work available under certain conditions. While it can apply to everything from educational curriculum to artwork, it can be very helpful for finding photos to use on your website. For example, the "Attribution-NoDerivs" license allows you to use a photo as long as you attribute it to the original photographer and don't alter the photo. A good place to start your search for CC images is search.creativecommons.org.

Conversion Rate — the number of people who take a particular action that you want them to take. For example, this could apply to the number of people who visit your website and then contact you via your inquiry form, or the number of people who follow-up on inquiries by making reservations.

Dashboard — one web page that allows you to easily monitor or adjust multiple online activities. For example, MyVR-hosted websites have a dashboard where you can keep an eye on everything from your reservations calendar to your rates and photos.

Embed — to insert a piece of information so that it shows up on your website without someone having to separately download a file. This is commonly done with video, and is increasingly easy to do with documents and content from social websites, like Facebook and Twitter.

Inquiry Form — a web form you set up on your website for people to fill out, in addition to or instead of listing your email address. This form can help protect your email address from spam. However, more importantly, because you set the questions and prompts a form can help ensure you get the information you need up front, saving you the time of corresponding back-and-forth.

Keywords — the actual terms people will use in a search engine to find your property, like "Hilton Head golf resort rental house". You should have a list of multiple keywords, which will influence everything from your listing site descriptions to the web address you choose and the Tags and Categories you use on your website. (See also Categories, Search Engine Optimization, Tags).

Listing Sites — directories that make it easy for travelers to find properties that fit their particular needs or preferences. People can browse properties by location, or filter homes by narrowing their search using specific criteria. Some popular listing sites include VRBO, FlipKey, VacationRentals.com, and Airbnb.

Local Advertising — the new classified ad! Whether online or offline, local advertising is just that: marketing that's targeted to people interested in a particular location. Online, think of websites that organize information by location, like Craigslist, Google Places or Yahoo! Local. Offline, include your local Chamber of Commerce or other tourism and hospitality-focused groups.

Local Guide — information you compile that makes it easy for your guests to plan their vacation. You can include everything from maps to restaurant recommendations or local attractions. There are different ways to offer this information, like a printable document or section on your website.

Mobile Website — a version of your website that is optimized for small screens, like smartphones and tablets. Mobile sites are increasingly important, so you'll likely see this term come up when you're looking at website options and marketing advice.

Niche or Target Market — a particular group of potential guests who share common needs or characteristics. "Families", for example, is a broad target group; you can also be more specific, like "grandparents traveling with their grandkids". Targeting a particular group of people helps you anticipate things they might need and use your marketing efforts to more easily attract their attention.

Ranking or Search Ranking — where your website shows up when people look for related terms in search engines. A "high rank" means people will find you as they look through information: For example, a link that shows up on page one or two.

Search Engine Optimization (SEO) — "the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines," describes SEOmoz. Search engines are one of the most commonly used tools for people researching travel options; you want people who might be interested in your vacation rental to be able to find it, and that's the goal of SEO efforts. (See also Keywords, Tags, Ranking.)

Social Media — online interactive platforms that allow people to share content, news, opinions and information. Common networks include Facebook, Twitter, and Pinterest; the Conversation Prism organizes many of the more popular sites into groups for a high-level overview.

Stock Photography — existing photos that are made available for use, usually for a licensing fee (prices may vary). Stock photos are generally of professional quality and can be a good option for finding people photos because models will have given permission for their images to be used. Some common sites include gettyimages and iStockphoto.

Tags — terms to describe a particular piece of web content, like a photo or blog post. Tags are comparable to the list of terms indexed at the back of a book; they should be specific and meaningful. (See also Categories, Keywords.)

Turnkey — a solution that's essentially ready-to-go without any additional effort: "fully equipped; ready to go into operation" as explained by dictionary.com.

Tuesday, March 19, 2013

Vacation Rental Owners Blog

Vacation Rental Owners Blog

Link to Vacation Rental Owners Blog |

Are You On the Right Listing Sites? Compare the Top Five.

Posted: 07 Mar 2013 01:00 AM PST

vr listing sitesHere's a quick rundown of what you can expect from today's most popular paid listing sites:

HomeAway

HomeAway is still the biggest of them all when it comes to vacation homes. They have over 300,000 listings and more than 9.5 million unique visitors monthly. The HomeAway Community is also one of the best places to connect with other owners for advice.

FlipKey

Double exposure is a good deal: with FlipKey, you automatically get listed on parent site TripAdvisor. TripAdvisor does a good job of giving vacation rentals equal play amongst hotel listings — plus they're known as a "review site." FlipKey itself has 170,000 listings in over 7,000 cities worldwide.

VRBO

Name recognition means a lot, and VRBO is one of the oldest websites dedicated to vacation rentals. They have over 190,000 properties worldwide, but are primarily U.S.-focused. Rentals skew towards popular destinations, so especially if you own a vacation home in a beach, ski or theme park destination, it might be a good option for you.

Airbnb

This site is its own sort of community: you can connect through Facebook, guests and owners have profiles and can leave each other reviews, and the pay structure is commission-based. Especially if you're listing a nontraditional vacation rental or one in an urban location (right now they have listings in more than 37,700 cities), this might be the perfect place for you. Plus they offer free professional photography in certain locations.

VacationRentals.com

This site is a smaller player in the HomeAway family, but it's still got quite a bit of traffic. It's heavily geared toward U.S. vacation homes (more than 31,000 of their 35,000 listings) and deals, so keep that in mind.

Which listing sites work best for your property? Tell us where you’re located and which sites you use in the comments below.

Monday, March 18, 2013

Vacation Rental Owners Blog

Vacation Rental Owners Blog

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Your Vacation Rental Might Be a Corporate Rental If…

Posted: 14 Mar 2013 09:53 AM PDT

Many of you might wonder if your furnished vacation rental could also be marketed as a corporate rental. It’s a good question and shows you’re thinking about ways to maximize your exposure and income. Here are some telltale signs that your vacation rental might be a good corporate rental too: Location, Location, Location:  Is the location [...]

Thursday, March 14, 2013

Vacation Rental Owners Blog

Vacation Rental Owners Blog

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6 Signs Your Vacation Rental Inquiry Is A Scam

Posted: 14 Mar 2013 01:59 AM PDT

Scam artists tend to be repetitive – they scheme a new plan and then lure owners until one falls for the bait. I’ve received quite a few scam inquiries and after a quick Google search learn another owner received the same email, word for word. While these scammers are always working to concoct new schemes [...]

Tuesday, March 12, 2013

Vacation Rental Owners Blog

Vacation Rental Owners Blog

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Learn the Lingo: Vacation Rental Property Types

Posted: 12 Mar 2013 09:41 AM PDT

You can probably distinguish between a yacht, apartment and a villa. But what's the difference between an apartment and a condo? The truth is, many of these terms can be used to describe the same property; one person's chalet could easily be another person's cabin. You may choose a term because of what's commonly used [...]